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The 1964 Goldwater campaign helped usher in the modern conservative movement in the United States.  The political careers of both [[Phyllis Schlafly]] and [[Ronald Reagan]] got a big boost during the campaign.  Schlafly wrote a book, ''[[A Choice, Not An Echo]]'' during the campaign which was widely distributed and launched her career as a conservative political activist.  ''A Choice, Not An Echo'' detailed the machinations of the [[moderate]] to [[liberal]] East Coast wing of the Republican Party to hand-pick Presidential candidates (Nixon, [[Wendell Willkie]], [[Dwight Eisenhower]], etc.) and called for conservatives in the party to organize to counter this wing of the party and their "kingmaker" approach to nominating candidates.  The book was a rallying call for conservatives in the party and helped Goldwater win the nomination.  Reagan gave a speech as part of a "TV for Goldwater-Miller" television ad campaign which made him an up and coming star among conservatives, eventually leading to his own series of Presidential campaigns in 1968, 1976. and 1980, the last of which successfully landed him in the [[White House]].  The 1964 Goldwater campaign was also followed by the rise of a growing conservative campus movement during the 1960s led by [[Young Americans for Freedom]], the rise of a small [[libertarian]] movement which also supported Goldwater but would later split with conservatism over the [[draft]] and [[drug]] policy, and modern conservative movement approaches such as [[direct mail]] organizing.
 
The 1964 Goldwater campaign helped usher in the modern conservative movement in the United States.  The political careers of both [[Phyllis Schlafly]] and [[Ronald Reagan]] got a big boost during the campaign.  Schlafly wrote a book, ''[[A Choice, Not An Echo]]'' during the campaign which was widely distributed and launched her career as a conservative political activist.  ''A Choice, Not An Echo'' detailed the machinations of the [[moderate]] to [[liberal]] East Coast wing of the Republican Party to hand-pick Presidential candidates (Nixon, [[Wendell Willkie]], [[Dwight Eisenhower]], etc.) and called for conservatives in the party to organize to counter this wing of the party and their "kingmaker" approach to nominating candidates.  The book was a rallying call for conservatives in the party and helped Goldwater win the nomination.  Reagan gave a speech as part of a "TV for Goldwater-Miller" television ad campaign which made him an up and coming star among conservatives, eventually leading to his own series of Presidential campaigns in 1968, 1976. and 1980, the last of which successfully landed him in the [[White House]].  The 1964 Goldwater campaign was also followed by the rise of a growing conservative campus movement during the 1960s led by [[Young Americans for Freedom]], the rise of a small [[libertarian]] movement which also supported Goldwater but would later split with conservatism over the [[draft]] and [[drug]] policy, and modern conservative movement approaches such as [[direct mail]] organizing.
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The 1964 Goldwater campaign also marked the first time since before the [[Civil War]] that the states of the Deep South, angered by the liberal Johnson's support for civil rights, broke from the [[Democratic Party]] and gave their electoral votes to the Republican nominee. The South has had a long tradition of [[conservative Democrat]]s and nearly always voted for the Democratic nominee in Presidential elections before 1964. Goldwater opposed the Civil Rights Act of 1964.<ref>Taylor Branch, Pillar of Fire - See pages 356-357 for Goldwater's opposition to the Civil Rights Act</ref>
    
==Libertarian Social Views==
 
==Libertarian Social Views==
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