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you had bulk mail and direct marketing confused. Don't write about things, if you don't understand them.
'''Direct mail''' is the use of [[post office|postal]] [[mail]] sent in bulk for the purposes of [[marketing]], [[advertising]], or promotion. It is used by businesses, [[non-profit]] organizations, and political candidates alike.
'''Direct marketing''' is the use of [[post office|postal]] [[mail]] sent in bulk for the purposes of [[marketing]], [[advertising]], or promotion. It is used by businesses, [[non-profit]] organizations, and political candidates alike.
Typically, direct mail sent in bulk is mailed at a discounted postal rate from individual letters, with a special bulk mailing rate available by obtaining a bulk mail permit from the [[post office]].
Typically, direct mail sent in bulk is mailed at a discounted postal rate from individual letters, with a special bulk mailing rate available by obtaining a bulk mail permit from the [[post office]].