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===Republican Strategy===
 
===Republican Strategy===
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With more limited funding than his Democratic rival, McCain favors open town hall meetings to attract the greatest number of people.  He is focusing his advertising on swing states.  He has asked for open debates with Obama of the Lincoln-Douglas variety where candidates can talk directly to each other, but this was not accepted by the Democratic camp which prefers the current structured format.
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With more limited funding than his Democratic rival, McCain had favored open town hall meetings to attract the greatest number of people.  He is focusing his advertising on swing states.  He also asked for open debates with Obama of the Lincoln-Douglas variety where candidates can talk directly to each other, but this was not accepted by the Democratic camp which prefers the current structured format.
    
McCain will highlight his record of leadership, his service to his country and stress that as President he can be counted on to keep America safe from outside threats.  McCain's strongest supporters are the elderly - the group that most wants stability.
 
McCain will highlight his record of leadership, his service to his country and stress that as President he can be counted on to keep America safe from outside threats.  McCain's strongest supporters are the elderly - the group that most wants stability.
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With the unfolding of the campaign season and watching the Democratic strategy and how it was playing out in the press and polls, the McCain campaign decided not to cede the moniker of change to Obama, but rather to take it upon themselves by emphasizing that McCain has a track record of change - while Obama does not.  The McCain campaign feels it needs to have the voters ask who can be trusted more to get the job done, and if that occurs, then they have the advantage.
 
With the unfolding of the campaign season and watching the Democratic strategy and how it was playing out in the press and polls, the McCain campaign decided not to cede the moniker of change to Obama, but rather to take it upon themselves by emphasizing that McCain has a track record of change - while Obama does not.  The McCain campaign feels it needs to have the voters ask who can be trusted more to get the job done, and if that occurs, then they have the advantage.
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With the selection of Palin, and the energy it has brought to the conservative base, McCain has taken to larger rallies, as opposed to town hall meetings and press conferences.  By mid-September, he had gone four weeks without a town hall, and three weeks without a press conference, instead sticking to larger engagements, appearing alongside his vice presidential nominee, with larger crowds than he had experienced earlier in his campaign.
    
===Democratic Strategy===
 
===Democratic Strategy===
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