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'''Prime-time''' [[television]] refers to the period of each [[day]] which has the greatest possible viewing [[audience]]. This is normally from early to moderately-late [[evening]] and may vary across [[time-zone]]s or in different [[country|countries]] depending upon [[social habit]]s. Because of the larger [[number]] of [[viewer]]s during prime-time, [[broadcaster]]s are able to charge higher rates to [[advertising|advertisers]] during this period.
[[Category:Media]]
[[Category:Media]]