Though at the time she was a relatively untested figure (and many in the party were wary of choosing a woman leader), she defeated both Heath and her other male rivals in the contest in February 1975.
Though at the time she was a relatively untested figure (and many in the party were wary of choosing a woman leader), she defeated both Heath and her other male rivals in the contest in February 1975.
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In the 1970s, her strongly conservative, pro-capitalist stance resonated with a new mood among the British electorate, many of whom had become dissatisfied with the post-[[World War II]] liberal consensus (the "post-war consensus", sometimes also called "Butskellism"). Thatcher and the Conservatives offered a clear alternative vision for an increasingly aspirational society. Her close colleague Sir [[Keith Joseph]] was the primary intellectual force behind these theories that later became known as ''Thatcherism.
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In the 1970s, her strongly conservative, pro-capitalist stance resonated with a new mood among the British electorate, many of whom had become dissatisfied with the post-[[World War II]] liberal consensus (the "post-war consensus", sometimes also called "Butskellism"). Thatcher and the Conservatives offered a clear alternative vision for an increasingly aspirational society. Sir [[Keith Joseph]] was the primary intellectual force behind these theories that later became known as ''Thatcherism.