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While Obama had stated that his campaign would avoid negative advertising, as it became clear that the bounce from the convention was continuing to last and he might lose the election, his campaign turned more forcefully to negative advertising.  In ads aired since the Republican convention through mid September, McCain's ads were about Obama 56% of the time, but Obama's ads were about his opponents 77% of the time.<ref>http://news.aol.com/article/campaign-ads-not-getting-much-air-time/142625</ref>  Obama also received a large boost from the press which vigorously attacked McCain, but even more so Palin.  Obama appeared on ''[[O'Reilly Factor|The O'Reilly Factor]]'' and was treated with civility and respect, even if not with agreement.  McCain and his wife appeared on ''The View'' and were treated like last week's gutter trash.  The constant negative barrage and reporting slowly moved the numbers back to even.
 
While Obama had stated that his campaign would avoid negative advertising, as it became clear that the bounce from the convention was continuing to last and he might lose the election, his campaign turned more forcefully to negative advertising.  In ads aired since the Republican convention through mid September, McCain's ads were about Obama 56% of the time, but Obama's ads were about his opponents 77% of the time.<ref>http://news.aol.com/article/campaign-ads-not-getting-much-air-time/142625</ref>  Obama also received a large boost from the press which vigorously attacked McCain, but even more so Palin.  Obama appeared on ''[[O'Reilly Factor|The O'Reilly Factor]]'' and was treated with civility and respect, even if not with agreement.  McCain and his wife appeared on ''The View'' and were treated like last week's gutter trash.  The constant negative barrage and reporting slowly moved the numbers back to even.
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As the negative articles on Palin continued to intensify, some of which just quoted celebrities who had never met her calling her "whacko" or a "hater of women", her first major interview with Gibson was a turning point.  Gibson asked Palin about the Bush Doctrine, but wouldn't define it for her even as she asked questions for clarifications.  When she then answered with her understanding, Gibson rebuked her by implying that she misunderstood the doctrine.  In truth, since the term is only a press invention, it has taken on different meanings at different times and the definition that Palin gave matched one that Gibson himself had used years earlier.  Nevertheless, it was a moment and was jumped on by the press.  Those who saw the interview voted heavily that they were now less likely to vote for Palin.  The attack on her had muted her effectiveness, even if it was unjustified.
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Stemming the tide of the McCain campaign's lead became a strong swing for Obama with a series of events that went to the Democratic nominee's favor.  Firstly President Bush sounded a major alarm on the economy and proposed a huge 700 billion dollar rescue plan for the mortgage industry, which sent shock waves through the American populace and swept them with even more fear on the economic picture.  Bush called both Presidential nominees to meet with him and Congress.  It gave Obama a boost in legitimacy, his previous achilles heal.  While he had a weak record in accomplishments and showing leadership, the chance to be propelled to a position of prominence handed it to him on a silver platter.  Moreover, the plan was more problematic among Republicans than it was among Democrats, giving Obama another boost merely by supporting it while putting McCain on more shaky ground.  Both candidates supported it once again blurring McCain's advantage in experience if both men were seen as interchangable in their reaction.
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McCain chose to suspend his campaign until a deal on the bailout was reached, a mistake.  The Democrats could add pork to the plan and make it even more unpalatible to the Republicans, and they did.  As the first debate loomed and no deal had been reached, McCain was in a quandry.  He chose to attend the debate under the view that the plan was well under way to being passed.  After the debate the plan was actually defeated and wouldn't be adopted, with more changes, until the following week.
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McCain's debate with Obama went well and he was viewed as having done better than expected.  Unfortunately for him, Obama was also viewed as doing better than expected and was seen as looking Presidential, further cementing his standing and locking in a lead in the polls that had become rather substantial.  The Vice Presidential debate was the most watched in history and Palin was given high marks for her performance, but unfortunately for the Republican ticket, Biden was also on his game that night and also came across well.  There were no changes in the polling numbers and the number of undecided voters began to quickly dwindle.
    
== State by State Breakdown ==
 
== State by State Breakdown ==
nsTeam1RO, nsTeam1RW, nsTeam1_talkRO, nsTeam1_talkRW
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