'''The Bradley effect''' is a term to describe voter discrepancies, telling opinion pollsters they prefer a candidate and then voting for a different candidate on election day. The phrase came about after the 1982 California governors race. [[Los Angeles]] Mayor Tom Bradley, an African-American Democrat, unexpectedly lost his candidacy for governor of [[California]] to candidate George Deukmejian, a white [[Republican]], after pollsters were predicting bradley's victory.
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'''The Bradley effect''' is a term to describe voter discrepancies, telling opinion pollsters they prefer a candidate and then voting for a different candidate on election day. The phrase came about after the 1982 California governors race. [[Los Angeles]] Mayor Tom Bradley, an African-American Democrat, unexpectedly lost his candidacy for governor of [[California]] to candidate George Deukmejian, a white [[Republican]], after pollsters were predicting Bradley's victory.