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On June 12, 2008, Doritos launched the world's first "[[extraterrestrial]]" advertising campaign, broadcasting a 30-second spot via "high-powered [[radar]]s"<ref>http://www.sciencedaily.com/releases/2008/06/080612122817.htm</ref> located at the Arctic Circle and operated by the European Incoherent Scatter Scientific Association ([[EISCAT]]).<ref>https://e7.eiscat.se/Members/tony/MyNews/20080307_1stAD</ref>
On June 12, 2008, Doritos launched the world's first "[[extraterrestrial]]" advertising campaign, broadcasting a 30-second spot via "high-powered [[radar]]s"<ref>http://www.sciencedaily.com/releases/2008/06/080612122817.htm</ref> located at the Arctic Circle and operated by the European Incoherent Scatter Scientific Association ([[EISCAT]]).<ref>https://e7.eiscat.se/Members/tony/MyNews/20080307_1stAD</ref>
==Criticisms==
One prominent criticism of the original Doritos formula was that the chips were "too heavy, too thick, and too crunchy",<ref name="fundinguniverse"/> a criticism which the Frito-Lay Company initially addressed by creating [[Tostitos]], a thinner, lighter, crispier snack chip. In 1994, the Doritos formula itself was changed to make the chips "20 percent larger, 15 percent thinner, and stronger tasting",<ref name="collins"/> and to give the chips rounded corners that would not break off and leave wasted scraps in the bottom of the bag.
It has also been pointed out that Doritos' many new flavors and varieties (22 varieties as of 2008<ref>http://www.fritolay.com/fl/flstore/cgi-bin/products_doritos.htm</ref>) are typically only slight variations on two themes: "spicy cheese" and "cool".<ref>[http://the-trifecta.com/2007/09/16/the-biggest-scam-in-the-history-of-the-flavored-corn-tortilla-chips-industry/ "The Biggest Scam in the History of the Flavored Corn Tortilla Chips Industry"]. "The Trifecta", September 16, 2007.</ref> Exceptions to this general rule include the "plain"-flavored Doritos "Toasted Corn" Tortilla Chips<ref>[http://www.fritolay.com/fl/flstore/cgi-bin/Nutrition_ProdID_3043.htm "Nutritional Information: DORITOS Toasted Corn Tortilla Chips"]</ref> and several generally short-lived or promotional flavors, such as Doritos [[Guacamole]].<ref>[http://www.taquitos.net/snacks.php?snack_code=1871 "Doritos Guacamole!"], ''taquitos.net''</ref><ref>http://www.youtube.com/watch?v=PgMyrXGmDhI — Doritos Guacamole TV commercial</ref>
==References==
==References==
{{reflist|2}}
[[Category:Snack Foods]]
[[Category:Snack Foods]]