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It downplays legitimate news in favor of eye-catching headlines that sell more newspapers. It may feature exaggerations of news events, scandals, sex, weird events or unprofessional practices by news media organizations or journalists. Campbell (2001) defines Yellow Press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps color), heavy reliance on unnamed sources, and unabashed self-promotion.
It downplays legitimate news in favor of eye-catching headlines that sell more newspapers. It may feature exaggerations of news events, scandals, sex, weird events or unprofessional practices by news media organizations or journalists. Campbell (2001) defines Yellow Press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps color), heavy reliance on unnamed sources, and unabashed self-promotion.
Mott defines Yellow Journalism in terms of five characterists:<ref> Frank Luther Mott, ''American Journalism'' (1941) p. 539 [http://books.google.com/books?id=3lTybuXbGVsC&printsec=frontcover&dq=mott+%22american+journalism%22&hl=en#PPA539,M1 online]</ref>
Mott defines Yellow Journalism in terms of five characteristics:<ref> Frank Luther Mott, ''American Journalism'' (1941) p. 539 [http://books.google.com/books?id=3lTybuXbGVsC&printsec=frontcover&dq=mott+%22american+journalism%22&hl=en#PPA539,M1 online]</ref>
# scare headlines in huge print, often of minor news
# scare headlines in huge print, often of minor news
# lavush use of pictures, or imaginary drawings
# lavish use of pictures, or imaginary drawings
# use of faked interviews, misleading headlines, psudo-science, and a parade of false learning from so-callewd experts
# use of faked interviews, misleading headlines, pseudo-science, and a parade of false learning from so-called experts
# emphasis on full-color Sunday supplements, usually with comic strips (which is now normal in the U.S.)
# emphasis on full-color Sunday supplements, usually with comic strips (which is now normal in the U.S.)
# dramatic sympathy with the "underdog" against the system.
# dramatic sympathy with the "underdog" against the system.