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Unlike the previous models, the Deutsch-Norman theory states that a second selection process occurs in the procedure of determining what is and what is not irrelevant information. In this model, recieved information is filtered for size, proximity, and other factors that determine how much attention is paid to an object, an example being as follows
 
Unlike the previous models, the Deutsch-Norman theory states that a second selection process occurs in the procedure of determining what is and what is not irrelevant information. In this model, recieved information is filtered for size, proximity, and other factors that determine how much attention is paid to an object, an example being as follows
 
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<br>
 +
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 +
<big><big><big>A</big></big></big>    <small><small><small>A</small></small></small>
 
<br>
 
<br>
 
<br>
 
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<big><big><big>A</big></big></big>    <small><small><small>A</small></small></small><br>
   
As per the memory selection model, more attention was paid to the larger A, followed by a close inspection, which noticed the smaller A.
 
As per the memory selection model, more attention was paid to the larger A, followed by a close inspection, which noticed the smaller A.
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