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→1979 election: newspaper
==1979 election==
==1979 election==
The Labour party under [[James Callaghan]] (prime minister 1976-79) contested the May 1979 election as unemployment passed the one-million mark and unions became more aggressive. The Conservatives used a highly effective poster created by Saatchi and Saatchi, showing a dole queue snaking into the distance and it carried the caption "Labour isn't working".
The Labour party under [[James Callaghan]] (prime minister 1976-79) contested the May 1979 election as unemployment passed the one-million mark and unions became more aggressive. The Conservatives used a highly effective poster created by Saatchi and Saatchi, showing a dole queue snaking into the distance and it carried the caption "Labour isn't working".
[[Image:THATCH~1.JPG|thumb|550px]]
Voters gave Conservatives 43.9% of the vote and 339 seats to Labour's 269, for an overall majority of 43 seats. People generally voted against Labour rather than for the Conservatives. Labour was weakened by the steady long-term decline in the proportion of manual workers in the electorate. Twice as many manual workers normally voted Labour as voted Conservative, but they now constituted only 56% of the electorate. When [[Harold Wilson]] won narrowly for Labour in 1964, they had accounted for 63%. Furthermore they were beginning to turn against the trade unions—alienated, perhaps, by the difficulties of the winter of 1978-9. In contrast, Tory policies stressing wider home ownership, which Labour refused to match. Thatcher did best in districts where the economy was relatively strong and was weaker where it was contracting.
Voters gave Conservatives 43.9% of the vote and 339 seats to Labour's 269, for an overall majority of 43 seats. People generally voted against Labour rather than for the Conservatives. Labour was weakened by the steady long-term decline in the proportion of manual workers in the electorate. Twice as many manual workers normally voted Labour as voted Conservative, but they now constituted only 56% of the electorate. When [[Harold Wilson]] won narrowly for Labour in 1964, they had accounted for 63%. Furthermore they were beginning to turn against the trade unions—alienated, perhaps, by the difficulties of the winter of 1978-9. In contrast, Tory policies stressing wider home ownership, which Labour refused to match. Thatcher did best in districts where the economy was relatively strong and was weaker where it was contracting.
==Prime Ministership==
==Prime Ministership==