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Essay:Conservapedia Elevator Story (view source)
Revision as of 15:16, December 29, 2008
, 15:16, December 29, 2008A start
The ''Conservapedia Elevator Story'' is a brief, focused summary of what this project is about and why it matters, which can be told to someone in about 30 seconds. The concept of an "elevator story" comes from the field of business communications, where the importance of being able to effectively market yourself, a project or an idea in the time it takes to ride an elevator with someone is a competitive advantage.
The purpose of developing a "Conservapedia Elevator Story" is to provide a tight, focused message about what this project does and the need(s) it meets in a way that allows it to be described to others easily and effectively in casual conversation.
The typical example would be finding yourself in a conversation with someone at work, after church or at a party, and an opportunity comes up to mention Conservapedia. The "Conservapedia Elevator Story" helps answer the "What is Conservapedia?" question without having to be too long-winded.
One approach to crafting this message is to follow a "Screenplay Method", as suggested in an article by Brian Freeman and Sean Mcdonnell.<ref>http://www.bizjournals.com/twincities/stories/2002/11/11/smallb2.html</ref> This approach is based on a good story having four key elements:
*Stage setting: What's the situation at the start?
*Conflict: What problems do the characters face?
*Resolution: How is the conflict or problem resolved?
*Outcome: How is life different as a result?
The purpose of developing a "Conservapedia Elevator Story" is to provide a tight, focused message about what this project does and the need(s) it meets in a way that allows it to be described to others easily and effectively in casual conversation.
The typical example would be finding yourself in a conversation with someone at work, after church or at a party, and an opportunity comes up to mention Conservapedia. The "Conservapedia Elevator Story" helps answer the "What is Conservapedia?" question without having to be too long-winded.
One approach to crafting this message is to follow a "Screenplay Method", as suggested in an article by Brian Freeman and Sean Mcdonnell.<ref>http://www.bizjournals.com/twincities/stories/2002/11/11/smallb2.html</ref> This approach is based on a good story having four key elements:
*Stage setting: What's the situation at the start?
*Conflict: What problems do the characters face?
*Resolution: How is the conflict or problem resolved?
*Outcome: How is life different as a result?