But there is an economic obstacle to developing a translation of the Bible that remains current with changes in language. Book sales have been declining sharply due to the internet, and it is probably not easy to recoup the substantial costs ($10 million for the [[Holman Christian Standard Bible]]) that are required to develop a new translation. With the need to recoup and enormous investment, publishers of a new Bible are probably overly cautious in changing familiar terminology despite erosion in their meaning, in fear of criticism and a poor reception. A lower-cost and more dynamic approach is needed to combat the effects of persistent degradations in language. | But there is an economic obstacle to developing a translation of the Bible that remains current with changes in language. Book sales have been declining sharply due to the internet, and it is probably not easy to recoup the substantial costs ($10 million for the [[Holman Christian Standard Bible]]) that are required to develop a new translation. With the need to recoup and enormous investment, publishers of a new Bible are probably overly cautious in changing familiar terminology despite erosion in their meaning, in fear of criticism and a poor reception. A lower-cost and more dynamic approach is needed to combat the effects of persistent degradations in language. |