Today, the popularity of the English language in India, its low cost of living, and its intelligent workforce make it an attractive place for large American companies to relocate or "offshore" their jobs. Often when Americans call "customer service" for large companies, they are actually reaching low-cost operators in India, sometimes using Americanized first names. | Today, the popularity of the English language in India, its low cost of living, and its intelligent workforce make it an attractive place for large American companies to relocate or "offshore" their jobs. Often when Americans call "customer service" for large companies, they are actually reaching low-cost operators in India, sometimes using Americanized first names. |