Changes

In 1973 the leading exponents of heavy metal were undoubtedly Led Zeppelin, Deep Purple, and Black Sabbath, each having a technical prowess and a compositional inventiveness unseen before in mainstream popular music. This era also marked the beginnings of Satanic imagery and of the spectacular, energetic live shows which became a hallmark of later heavy metal spin offs. Led Zeppelin's [[guitar|guitarist]] Jimmy Page had a strong personal fascination with the [[occult]], while many of Black Sabbath's lyrics dealt with it as well. Unlike many future bands, however, Black Sabbath never claimed to be Satanic. Singer Ozzy Osbourne claims that they were actually looking for a way to tap into the success and popularity of the horror genre, where people willingly paid to see a movie or read a novel intended solely to frighten them; to do so, they began to purposely write dark, ominous songs in an attempt to be music's answer to horror films.  

In 1973 the leading exponents of heavy metal were undoubtedly Led Zeppelin, Deep Purple, and Black Sabbath, each having a technical prowess and a compositional inventiveness unseen before in mainstream popular music. This era also marked the beginnings of Satanic imagery and of the spectacular, energetic live shows which became a hallmark of later heavy metal spin offs. Led Zeppelin's [[guitar|guitarist]] Jimmy Page had a strong personal fascination with the [[occult]], while many of Black Sabbath's lyrics dealt with it as well. Unlike many future bands, however, Black Sabbath never claimed to be Satanic. Singer Ozzy Osbourne claims that they were actually looking for a way to tap into the success and popularity of the horror genre, where people willingly paid to see a movie or read a novel intended solely to frighten them; to do so, they began to purposely write dark, ominous songs in an attempt to be music's answer to horror films.  

Live shows were becoming bigger and more theatrical, notably Led Zeppelin's "rock till you drop" performances lasting two hours, and Alice Cooper's colossal shows following in the American tradition of the Ringling Bros. and Barnum & Bailey Circus, promising "The Greatest Show On Earth". Cooper's shows featured boa constrictors, horrific freak-show mannequins, and dramatic fake-beheading scenes. Other key artists that emerged at this time included High Tide, Black Cat Bones, Black Widow, Uriah Heep, UFO and Blue Oyster Cult, and glam rockers Kiss. Each of the four members of Kiss took the on-stage persona of a cartoon-like character using elaborate face make-up and a science fiction style clothing. Another American band, Aerosmith, took the basic R 'n' B and rock 'n' roll structures of bands such as the Faces and Rolling Stones and transformed them into a new harder form. The late 70s saw a decline in the popularity of heavy metal, as the Punk movement, beginning in 1976, dominated the musical counterculture.

Live shows were becoming bigger and more theatrical, notably Led Zeppelin's "rock till you drop" performances lasting two hours, and Alice Cooper's colossal shows following in the American tradition of the Ringling Bros. and Barnum & Bailey Circus, promising "The Greatest Show On Earth". Cooper's shows featured [[boa]] constrictors, horrific freak-show mannequins, and dramatic fake-beheading scenes. Other key artists that emerged at this time included High Tide, Black Cat Bones, Black Widow, Uriah Heep, UFO and Blue Oyster Cult, and glam rockers Kiss. Each of the four members of Kiss took the on-stage persona of a cartoon-like character using elaborate face make-up and a science fiction style clothing. Another American band, Aerosmith, took the basic R 'n' B and rock 'n' roll structures of bands such as the Faces and Rolling Stones and transformed them into a new harder form. The late 70s saw a decline in the popularity of heavy metal, as the Punk movement, beginning in 1976, dominated the musical counterculture.

==1980s==

==1980s==