Changes

Democrats believe it is their race to lose, but also realize they had a good chance to win the last two Presidential elections and came up short each time.  General wisdom also states that a poor economy favors Obama, so they will emphasize the dire times in this area.  As in past elections, differences between those who have obtained a high income level and those who have not will be emphasized. In fact, the Democratic strategy in many ways mirrors that of their strategy in 1992 when the Democrat-controlled Congress deliberately caused economic disruption, knowing full well that the public would blame sitting president [[George H.W. Bush]], and thereby allowing [[Bill Clinton]] to win that year's presidential race.

Democrats believe it is their race to lose, but also realize they had a good chance to win the last two Presidential elections and came up short each time.  General wisdom also states that a poor economy favors Obama, so they will emphasize the dire times in this area.  As in past elections, differences between those who have obtained a high income level and those who have not will be emphasized. In fact, the Democratic strategy in many ways mirrors that of their strategy in 1992 when the Democrat-controlled Congress deliberately caused economic disruption, knowing full well that the public would blame sitting president [[George H.W. Bush]], and thereby allowing [[Bill Clinton]] to win that year's presidential race.

Favored by the young, Democrats will try hard to encourage and get out the young vote, a task that has proven more difficult than expected in the last two election cycles.  To their advantage, Obama made his vice presidential pick via text message to cell phone numbers registered on the site.  The announcement went to 3 million cell phones, a useful database for "Get Out The Vote" (GOTV) efforts, when voters may not be home or reachable on their landline.

Favored by the young, Democrats will try hard to encourage and get out the young vote, a task that has proven more difficult than expected in the last two election cycles.  To their advantage, Obama made his vice presidential pick via text message to cell phone numbers registered on the site.  The announcement went to 3 million cell phones, a useful database for "Get Out The Vote" (GOTV) efforts, when voters may not be home or reachable on their [[landline]].

As an extension of the DNC's strategy in the 2006 elections, led by [[Howard Dean]], Barack Obama has been working towards a "50-state strategy."  The campaign is working to place campaign offices throughout the country with a focus on voter registration.  The increase in the rolls of Democratic voters from the primary battle between Hillary Clinton and Obama played out well for the Democrats and puts pressure on Senator McCain even in typically red states, and more specifically, "Lean Republican" states, to use the Cook Political Report's term.  In addition, with a fundraising advantage, Obama is airing ads in those tight states forcing McCain to make decisions about whether to use funds to match ads and campaign efforts in those states or rely on historical results that those states will support him and focus funds in traditional toss-up states instead.

As an extension of the DNC's strategy in the 2006 elections, led by [[Howard Dean]], Barack Obama has been working towards a "50-state strategy."  The campaign is working to place campaign offices throughout the country with a focus on voter registration.  The increase in the rolls of Democratic voters from the primary battle between Hillary Clinton and Obama played out well for the Democrats and puts pressure on Senator McCain even in typically red states, and more specifically, "Lean Republican" states, to use the Cook Political Report's term.  In addition, with a fundraising advantage, Obama is airing ads in those tight states forcing McCain to make decisions about whether to use funds to match ads and campaign efforts in those states or rely on historical results that those states will support him and focus funds in traditional toss-up states instead.