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Priority of adoption of the trade name, or priority in filing it, establish the rights to it, depending on the state law.
 
Priority of adoption of the trade name, or priority in filing it, establish the rights to it, depending on the state law.
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Federal law, the Lanham Trademark Act (15 U.S.C. § 1051 et seq.), protects trade names that are used regularly and continuously.
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Federal law, the [[Lanham Act|Lanham Trademark Act]] (15 U.S.C. § 1051 et seq.), protects trade names that are used regularly and continuously.
    
Imaginative or fanciful names receive protection more readily than common names.  Generic names may not be entitled to any protection.
 
Imaginative or fanciful names receive protection more readily than common names.  Generic names may not be entitled to any protection.
 
[[category:business]]
 
[[category:business]]
 
[[Category:trademark]]
 
[[Category:trademark]]
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