The spectacular premier in Atlanta of David O. Selznick's film version of Margaret Mitchell's novel ''Gone With The Wind'' in December 1939 was an unprecedented and unconventional success, marking both a new stage in film promotion and a milestone in Atlanta's efforts to remake itself as the capital of the New South. It was a segregated event that attracted several hundred thousand spectators. The best-selling novel and the top-selling film ever gave Atlanta a heroic image worldwide.<ref> Matthew Bernstein, "Selznick's March: The Atlanta Premiere of Gone With The Wind." ''Atlanta History'' 1999 43(2): 7-33. 0896-3975 </ref> | The spectacular premier in Atlanta of David O. Selznick's film version of Margaret Mitchell's novel ''Gone With The Wind'' in December 1939 was an unprecedented and unconventional success, marking both a new stage in film promotion and a milestone in Atlanta's efforts to remake itself as the capital of the New South. It was a segregated event that attracted several hundred thousand spectators. The best-selling novel and the top-selling film ever gave Atlanta a heroic image worldwide.<ref> Matthew Bernstein, "Selznick's March: The Atlanta Premiere of Gone With The Wind." ''Atlanta History'' 1999 43(2): 7-33. 0896-3975 </ref> |