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While not all homosexuals agree with such tactics, it has been promoted by leading homosexual activists. In what is widely regarded as the handbook for the “gay agenda," Harvard trained marketing experts and social scientists Marshall Kirk (1957 - 2005) and Hunter Madsen advocated avoiding portraying gays as aggressive challengers, but as victims, while making those who opposed them as evil persecutors.  As a means of the latter, they promoted “jamming,” in which Christians, traditionalists, or anyone else who opposes the “gay” agenda are publicly smeared.  “In any campaign to win over the public, gays must be portrayed as victims in need of protection so that straights will be inclined by reflex to adopt the role of protector ... The purpose of victim imagery is to make straights feel very uncomfortable,” they suggested.  

While not all homosexuals agree with such tactics, it has been promoted by leading homosexual activists. In what is widely regarded as the handbook for the “gay agenda," Harvard trained marketing experts and social scientists Marshall Kirk (1957 - 2005) and Hunter Madsen advocated avoiding portraying gays as aggressive challengers, but as victims, while making those who opposed them as evil persecutors.  As a means of the latter, they promoted “jamming,” in which Christians, traditionalists, or anyone else who opposes the “gay” agenda are publicly smeared.  “In any campaign to win over the public, gays must be portrayed as victims in need of protection so that straights will be inclined by reflex to adopt the role of protector ... The purpose of victim imagery is to make straights feel very uncomfortable,” they suggested.  

“Jam homo-hatred (i.e., disagreement with homosexual behaviors) by linking it to Nazi horror,” was the strategy of Kirk and Madsen. “Associate all who oppose homosexuality with images of ‘Klansmen demanding that gays be slaughtered,’ ‘hysterical backwoods preachers,’ ‘menacing punks,’ and a ‘tour of Nazi concentration camps where homosexuals were tortured and gassed.’" Thus, "propagandistic advertisement can depict homophobic and homohating bigots as crude loudmouths..."<ref>http://www.leaderu.com/socialsciences/sellinghomosexuality.html http://www.article8.org/docs/gay_strategies/after_the_ball.htm </ref>

“Jam homophobia (i.e., disagreement with homosexual behaviors) by linking it to Nazi horror,” was the strategy of Kirk and Madsen. “Associate all who oppose homosexuality with images of ‘Klansmen demanding that gays be slaughtered,’ ‘hysterical backwoods preachers,’ ‘menacing punks,’ and a ‘tour of Nazi concentration camps where homosexuals were tortured and gassed.’" Thus, "propagandistic advertisement can depict homophobic and homohating bigots as crude loudmouths..."<ref>http://www.leaderu.com/socialsciences/sellinghomosexuality.html http://www.article8.org/docs/gay_strategies/after_the_ball.htm </ref>

What is seen by some as Kirk and Madsen’s most revealing admission is their statement, “[O]ur effect is achieved without reference to facts, logic, or proof.” "...the person's beliefs can be altered whether he is conscious of the attack or not"<ref>After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90’s, p. 152-153 (1989, Doubleday/Bantam)</ref>

What is seen by some as Kirk and Madsen’s most revealing admission is their statement, “[O]ur effect is achieved without reference to facts, logic, or proof.” "...the person's beliefs can be altered whether he is conscious of the attack or not"<ref>After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90’s, p. 152-153 (1989, Doubleday/Bantam)</ref>