Scandinavia had very high drinking rates, which led to the formation of a powerful prohibition movement. Magnusson (1986) explains why consumption of spirits was so high in a typical preindustrial village (Eskilstuna)in Sweden, 1820-50. An economic feature of this town of blacsmiths was based on the Verlag, or outwork production system, was its complex network of credit relationships. The tavern played a crucial role in cultural and business life and was also the place where work and leisure were fused. Heavy drinking facilitated the creation of community relationships in which artisans and workers sought security. Buying drinks rather than saving money was a rational strategy when, before adjustment to a cash economy, it was essential to raise one's esteem with fellow craftsmen to whom one could turn for favors in preference to the Verlag capitalist.<ref> Lars Magnusson, "Drinking and the Verlag System 1820-1850: The Significance of Taverns and Drink in Eskilstuna Before Industrialisation." ''Scandinavian Economic History Review'' 1986 34(1): 1-19. </ref> | Scandinavia had very high drinking rates, which led to the formation of a powerful prohibition movement. Magnusson (1986) explains why consumption of spirits was so high in a typical preindustrial village (Eskilstuna)in Sweden, 1820-50. An economic feature of this town of blacsmiths was based on the Verlag, or outwork production system, was its complex network of credit relationships. The tavern played a crucial role in cultural and business life and was also the place where work and leisure were fused. Heavy drinking facilitated the creation of community relationships in which artisans and workers sought security. Buying drinks rather than saving money was a rational strategy when, before adjustment to a cash economy, it was essential to raise one's esteem with fellow craftsmen to whom one could turn for favors in preference to the Verlag capitalist.<ref> Lars Magnusson, "Drinking and the Verlag System 1820-1850: The Significance of Taverns and Drink in Eskilstuna Before Industrialisation." ''Scandinavian Economic History Review'' 1986 34(1): 1-19. </ref> |