*"If you can't make them see the light, make them feel the heat." <ref>[http://books.google.com/books?id=Xn4JEGVh-bYC&pg=PA93&dq=When+you+can%27t+make+them+see+the+light,+make+them+feel+the+heat.&ei=tvAlSsrrKZOCygS9_qycBw | *"If you can't make them see the light, make them feel the heat." <ref>[http://books.google.com/books?id=Xn4JEGVh-bYC&pg=PA93&dq=When+you+can%27t+make+them+see+the+light,+make+them+feel+the+heat.&ei=tvAlSsrrKZOCygS9_qycBw |