Long before the malls began in the 1970s, successful businessmen built their shops and stores along the main street. in 1890-1920 many featured attractive preformed, sheet iron storefronts. Manufactured by the Mesker Brothers of St. Louis, these neoclassical, stylized facades added sophistication to brick or woodframe buildings throughout the West. Marketed by catalog, the Meskers' products sold well because of lower costs and superior service. | Long before the malls began in the 1970s, successful businessmen built their shops and stores along the main street. in 1890-1920 many featured attractive preformed, sheet iron storefronts. Manufactured by the Mesker Brothers of St. Louis, these neoclassical, stylized facades added sophistication to brick or woodframe buildings throughout the West. Marketed by catalog, the Meskers' products sold well because of lower costs and superior service. |