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Newton and the apple - an example of a false idea that gained currency
'''Made to Stick''' is a book which explores what makes an idea "sticky".
'''Made to Stick''' is a book which explores what makes an idea "sticky".
Why do we remember slogans like Loose Lips Sink Ships and, "This is your brain on drugs"?
Why do we remember slogans like Loose Lips Sink Ships and, "This is your brain on drugs"? Or for that matter, the legend that Newton discovered gravity when an apple fell on his head?
. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."
. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."