As color filming became less expensive, and as viewers demanded color in the films that they patronized, color filming became an almost universal rule. Directors and producers did, on occasion, film in black-and-white in order to achieve a particular effect, typically to suggest another film of its genre made in the era when color was still a novelty. Producers and directors almost never make such decisions today. | As color filming became less expensive, and as viewers demanded color in the films that they patronized, color filming became an almost universal rule. Directors and producers did, on occasion, film in black-and-white in order to achieve a particular effect, typically to suggest another film of its genre made in the era when color was still a novelty. Producers and directors almost never make such decisions today. |