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Marginal Analysis is the study of how small changes affect costs and benefits. Such as improving the customer service at a gas station to gain more customers. This information is then used to maximize one's benefits.
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Marginal Analysis is the study of economic decisions with respect to marginal, not total or average variables. The implied theory is that decisions are typically made "on the margin," or with an eye towards the next unit of cost, benefit, input, or output. In mathematical economics, marginal analysis typically implies analyzing the first derivatives of utility functions or production functions.
    
[[Category:Economics]]
 
[[Category:Economics]]
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