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Resale Price Maintenance (view source)

Revision as of 15:46, December 23, 2006

301 bytes added ,  15:46, December 23, 2006
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Resale price maintenance is the practice whereby a manufacturer or wholesaler of a branded good sets the minimum retail price at which it can be sold to the consumer. Antitrust laws allow suggested retail prices, but prohibits agreements fixing retail prices because it might reduce price competition.
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