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'''Duck Duck Go''' is a new [[search engine]] with a focus on user experience, founded by [[Gabriel Weinberg]].<ref>[http://duckduckgo.com/Gabriel_Weinberg Duck Duck Go (Founder and CEO)]</ref> Duck Duck Go is a general purpose search engine, and the company headquarters is based out of Valley Forge, [[Pennsylvania]]. The company is currently in the process of analyzing, perfecting and experimenting with its current business plan.  

'''Duck Duck Go''' is a new [[search engine]] with a focus on user experience, founded by [[Gabriel Weinberg]].<ref>[http://duckduckgo.com/Gabriel_Weinberg Duck Duck Go (Founder and CEO)]</ref> Duck Duck Go is a general purpose search engine, and the company headquarters is based out of Valley Forge, [[Pennsylvania]]. The company is currently in the process of experimenting with its current business plan, which is to allow users to find a lot of information related to their search topic fast.<ref>CJ. [http://www.scienceforseo.com/search-engines/duck-duck-go/ Duck Duck Go!], ''Science for SEO'', March 2009.</ref>

==Search Goals==

==Search Goals==

The primary goal of Duck Duck Go is to give users the information they're looking for faster and with less mental effort. The second goal is to help users find related information they might not otherwise have thought of. Duck Duck Go offers links to related topics, and it also has category pages that group topics with similar concepts.<ref name=pandia>[http://www.pandia.com/sew/1596-duck-duck-go.html New search engne Duck Duck Go has less spam and more content], pandia.com.</ref> It allows users to find a lot of information related to their search topic fast.<ref>CJ. [http://www.scienceforseo.com/search-engines/duck-duck-go/ Duck Duck Go!], ''Science for SEO'', March 2009.</ref>  

The primary goal of Duck Duck Go is to give users the information they're looking for faster and with less mental effort. The second goal is to help users find related information they might not otherwise have thought of. Duck Duck Go offers links to related topics, and it also has category pages that group topics with similar concepts.<ref name=pandia>[http://www.pandia.com/sew/1596-duck-duck-go.html New search engne Duck Duck Go has less spam and more content], pandia.com.</ref>  

==Uniqueness==  

==Uniqueness==