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'''Duck Duck Go''' is a general purpose [[search engine]] with a focus on user experience, founded by [[Gabriel Weinberg]].<ref>[http://duckduckgo.com/Gabriel_Weinberg Duck Duck Go (Founder and CEO)]</ref> Duck Duck Go company headquarters is based out of Valley Forge, [[Pennsylvania]]. The company is currently in the process of experimenting with its current business plan, which is to allow users to find a lot of information related to their search topic fast.<ref>CJ. [http://www.scienceforseo.com/search-engines/duck-duck-go/ Duck Duck Go!], ''Science for SEO'', March 2009.</ref>
'''Duck Duck Go''' is a general purpose [[search engine]] with a focus on user experience, founded by the company [[Chief Executive Officer|CEO]] [[Gabriel Weinberg]].<ref>[http://duckduckgo.com/Gabriel_Weinberg Duck Duck Go (Founder and CEO)]</ref><ref>Gabriel Weinberg. [http://www.altsearchengines.com/2009/04/15/a-greeting-from-gabriel-weinberg-of-duckduckgo/ A greeting from Gabriel Weinberg of Duck Duck Go]</ref> Duck Duck Go company headquarters is based out of Valley Forge, [[Pennsylvania]]. The company business plan is to allow users to find the most relevant information related to their search topic, faster, and without all the "garbage" of search result pages found in other search engines.<ref>CJ. [http://www.scienceforseo.com/search-engines/duck-duck-go/ Duck Duck Go!], ''Science for SEO'', March 2009.</ref>
==Search Goals==
==Search Goals==
The Pennsylvania-based search startup boasts "less garbage" than the big search engines, and better at avoiding on dead-end links.<ref name=fast>Chris Dannen. [http://www.fastcompany.com/blog/chris-dannen/techwatch/skip-google-and-try-these-search-engines Skip Google, and Try These Search Engines], ''Fast Company'', April 14, 2009.</ref>
The Pennsylvania-based search startup boasts "less garbage" than the big search engines, and better at avoiding on dead-end links.<ref name=fast>Chris Dannen. [http://www.fastcompany.com/blog/chris-dannen/techwatch/skip-google-and-try-these-search-engines Skip Google, and Try These Search Engines], ''Fast Company'', April 14, 2009.</ref>
===Google versus DuckDuckGo===
Major differences between Duck Duck Go and [[Google]] include the following. Duck Duck Go includes ''Zero-click Information'', Category Pages, ambiguous keyword detection, simpler links, topic detection, and overall much less spam; Duck Duck Go provides relevant information, faster. This information includes topic summaries, images and related topics, and often answers search queries directly.<ref name=differences>[http://www.differencebetween.net/technology/difference-between-google-and-duckduckgo/ Difference Between Google and DuckDuckGo]</ref>
===Search result innovations===
===Search result innovations===
The ''Zero-click Info'' section, following a search term request, clicks on the top links for users, and then pulls out snippet information from the site that apply to the specific search. It's intended to provide users the ability to learn about a search topic without having to click the link.<ref name=pandia/> Other unique features include "Category Pages," and "Disambiguation Pages" in front of search result pages where applicable.
The ''Zero-click Info'' section, following a search term request, clicks on the top links for users, and then pulls out snippet information from the site that apply to the specific search. It's intended to provide users the ability to learn about a search topic without having to click the link.<ref name=pandia/> Other unique features include "Category Pages," which group topics about similar concepts, and "Disambiguation Pages" in front of search result pages where applicable. An ambiguous search term with many meanings (for example, "apple"), Duck Duck Go asks the user what meaning they want, and then displays results (and ''Zero-click Info'') that is more targeted to that particular topic. For searches that contain topics within it, Duck Duck Go will detect those topics and similarly adjust search results to target them in particular.<ref name=differences/>
===Spam solution===
===Spam solution===
Duck Duck Go partnered with [[The Parked Domains Project]], which regularly crawls the [[World Wide Web|Web]] and marks [[spam]] and parked domains; Duck Duck Go omits all domains marked as spam. The search engine also uses human policed sources like [[Wikipedia]] and [[Conservapedia]], placing links from these sources (note not just to them, but from them), above algorithmically generated links. The [[Chief Executive Officer|CEO]], Gabriel Weinberg, explained, "We've gone out and found entries in about a hundred other human-powered sites that are policed for spam. We use their APIs and extract the info. [...] As a result, our links are doubly controlled for spam."<ref name=fast/>
Duck Duck Go partnered with [[The Parked Domains Project]], which regularly crawls the [[World Wide Web|Web]] and marks [[spam]] and parked domains; Duck Duck Go omits all domains marked as spam. The search engine also uses human policed sources like [[Wikipedia]] and [[Conservapedia]], placing links from these sources (note not just to them, but from them), above algorithmically generated links. The CEO, Gabriel Weinberg, explained, "We've gone out and found entries in about a hundred other human-powered sites that are policed for spam. We use their APIs and extract the info. [...] As a result, our links are doubly controlled for spam."<ref name=fast/>
== References ==
<references/>
==External Links==
==External Links==
* [http://duckduckgo.com/ Official Site]
* [http://duckduckgo.com/ Official Site]
* [http://duckduckgo.com/blog/ Duck Duck Blog]
* [http://duckduckgo.com/blog/ Duck Duck Blog]
[[category:Technology]]
[[category:Technology]]
[[Category:Websites]]
[[Category:Google]]
[[Category:Internet]]
[[Category:Internet]]
[[Category:Information technology]]
[[Category:Information technology]]