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Experticity
'''Experticity Inc.''' is a [[software]] and [[technology]] services [[company]], founded in 2001 by [[CEO]] D.L. Baron, and headquartered in [[Seattle]], [[Washington State|Washington]].<ref>[http://experticity.com/aboutus.html About Us], ''Experticity''.</ref> Experticity is the [[pioneer]] of live on-screen [[expert]] staffing technologies, and has been developing remote service solutions for the [[retail]] industry since 2005. Experticity's award-winning [[electronic]] customer-service systems include proprietary technologies that enable companies to allocate live, on-screen customer service experts and service providers from remote locations, using real-time, two-way video, audio and data screens to provide customers with a personalized, one-on-one service experience.<ref>Jayne O'Donnell. [http://www.usatoday.com/money/industries/retail/2008-07-22-circuit-city_N.htm Electronics retailers find service sells], ''USA TODAY'', July 24, 2008.</ref><ref>[http://www.reuters.com/article/pressRelease/idUS150660+07-Jan-2008+BW20080107?symbol=NCR Experticity Offers Live Customer Support With NCR EasyPoint(TM) Kiosks], ''Reuters'', January 7, 2008.</ref><ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=24350454 Experticity Inc. Company Overview], ''BusinessWeek'', November 30, 2009.</ref>
==Background==
The company is said to provide ''Expertize'',<ref name=definition>Definition of Expertize [ex • per • tize]–verb (used with object). Increasing sales and reducing costs while providing a better customer experience. <http://dictionary.reference.com/browse/Expertize/></ref> a logical in-store extension of [[World Wide Web|Web]]/[[telephone|phone]] support, which allows the customers to receive assistance from sales and service experts on-site or at-home.<ref>''FAQ''. [http://experticity.com/faq.html#solution What is Expertize?], experticity.com.</ref> Experticity aims to help retailers help customers, using technology for in-store computer kiosks that would allow shoppers to touch a flat-panel screen and then get questions answered from a customer service agent who may be located thousands of miles away.<ref>John Cook. [http://www.seattlepi.com/business/244544_experticity14.html Startup brings expert advice -- if not experts -- to stores], seattlepi.com, October 14, 2005.</ref> Its technology, as a software platform, is installed on a kiosk or [[computer]] monitor, and it includes two components that are connected over two-way audio/video: the "Customer Station," a customer-facing component of ''Expertize'' that consists of a touch-screen outfitted with a camera and microphone; and the "Agent Station," controlled by a ''Live Video Expert'' who assists the customer by presenting information on-screen in order to arrive at the intended outcome.<ref>[http://experticity.com/software.html Software Solution], ''Experticity''.</ref>
===Solution===
Experticity is the only retail-specific solution that engages shoppers at the point of service, delivering live two-way [[video]] interactions between [[consumers]] and expert sales agents who can be served up from any remote location. Through a broadband connection transmitting data and voice, the customer and ''Live Video Expert'' can see and hear each other. In addition to helping customers and taking orders, video agents can also suggest accessories or sale items that customers might want to purchase, or show and print them a in-store map if the customer desires.<ref>Liz Parks. [http://www.stores.org/Current_Issue/2007/10/Edit10.asp Video kiosks link shoppers to off-site customer service agents], ''STORES Magazine'', October 2007.</ref> The technology solution also enables the expert assistant to check whether items are on the floor, if they may be in the back room, at a nearby store, or if an item is out-of-stock they can special-order items.<ref>Evan Schuman. [http://www.storefrontbacktalk.com/securityfraud/staples-trial-2-way-live-video-kiosk-that-controls-payment-scanners/ Staples Trial: 2-Way Live Video Kiosk That Controls Payment, Scanners], ''StorefrontBacktalk'', July 18, 2008.</ref>
Remote expert service agents are supplied by the retailer, consumer goods manufacturer or a third party, and can be accessed by the consumer according to [[language]] and [[skill]], giving retailers a new vehicle for ensuring customers receive face-to-face service when and where they need it. This self-service support technology was also designed to allow retailers to improve staffing efficiencies by optimizing store associates between peak and slow hours.<ref>[http://www.selfservice.org/article_3468_23.php Experticity to offer live customer support with NCR EasyPoint kiosks], selfservice.org, January 8, 2008.</ref><ref>[http://www.digitalsignagetoday.com/article.php?id=17975&na=1 Interactive displays alleviate labor shortage], DigitalSignageToday.com, June, 21, 2007.</ref>
==Awards==
On May 2, 2007, [[Red Herring]] announced that Experticity is a recipient of Red Herring 100 Spring, an award given to the top 100 private technology companies based in [[North America]], which recognizes the 100 "most promising" companies driving the future of technology.<ref name=redherring>[http://experticity.com/press/2007SpringWinnerPressRelease.pdf Red Herring Reveals Winners of the Red Herring 100 Spring 2007 (PDF)], ''[[Red Herring]]'', May 2, 2007.</ref> Joel Dreyfuss, Editor-in-Chief of Red Herring, described the importance of the company's tradition of identifying new and innovative technology companies and entrepreneurs:
{{cquote|Having received more than 800 submissions, it is clear that we are witnessing a new outburst of creativity. With venture capital flowing again, it’s exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely the ones to watch.<ref name=redherring/>}}
==References==
<references/>
==External links==
* [http://experticity.com/index2.html Experticity], Home
* [http://experticity.com/overview.html Solution overview], video demo
* [http://experticity.com/technology.html Technology overview], map and info
[[Category: Technology]]
[[Category: Companies]]
[[Category: Software]]
==Background==
The company is said to provide ''Expertize'',<ref name=definition>Definition of Expertize [ex • per • tize]–verb (used with object). Increasing sales and reducing costs while providing a better customer experience. <http://dictionary.reference.com/browse/Expertize/></ref> a logical in-store extension of [[World Wide Web|Web]]/[[telephone|phone]] support, which allows the customers to receive assistance from sales and service experts on-site or at-home.<ref>''FAQ''. [http://experticity.com/faq.html#solution What is Expertize?], experticity.com.</ref> Experticity aims to help retailers help customers, using technology for in-store computer kiosks that would allow shoppers to touch a flat-panel screen and then get questions answered from a customer service agent who may be located thousands of miles away.<ref>John Cook. [http://www.seattlepi.com/business/244544_experticity14.html Startup brings expert advice -- if not experts -- to stores], seattlepi.com, October 14, 2005.</ref> Its technology, as a software platform, is installed on a kiosk or [[computer]] monitor, and it includes two components that are connected over two-way audio/video: the "Customer Station," a customer-facing component of ''Expertize'' that consists of a touch-screen outfitted with a camera and microphone; and the "Agent Station," controlled by a ''Live Video Expert'' who assists the customer by presenting information on-screen in order to arrive at the intended outcome.<ref>[http://experticity.com/software.html Software Solution], ''Experticity''.</ref>
===Solution===
Experticity is the only retail-specific solution that engages shoppers at the point of service, delivering live two-way [[video]] interactions between [[consumers]] and expert sales agents who can be served up from any remote location. Through a broadband connection transmitting data and voice, the customer and ''Live Video Expert'' can see and hear each other. In addition to helping customers and taking orders, video agents can also suggest accessories or sale items that customers might want to purchase, or show and print them a in-store map if the customer desires.<ref>Liz Parks. [http://www.stores.org/Current_Issue/2007/10/Edit10.asp Video kiosks link shoppers to off-site customer service agents], ''STORES Magazine'', October 2007.</ref> The technology solution also enables the expert assistant to check whether items are on the floor, if they may be in the back room, at a nearby store, or if an item is out-of-stock they can special-order items.<ref>Evan Schuman. [http://www.storefrontbacktalk.com/securityfraud/staples-trial-2-way-live-video-kiosk-that-controls-payment-scanners/ Staples Trial: 2-Way Live Video Kiosk That Controls Payment, Scanners], ''StorefrontBacktalk'', July 18, 2008.</ref>
Remote expert service agents are supplied by the retailer, consumer goods manufacturer or a third party, and can be accessed by the consumer according to [[language]] and [[skill]], giving retailers a new vehicle for ensuring customers receive face-to-face service when and where they need it. This self-service support technology was also designed to allow retailers to improve staffing efficiencies by optimizing store associates between peak and slow hours.<ref>[http://www.selfservice.org/article_3468_23.php Experticity to offer live customer support with NCR EasyPoint kiosks], selfservice.org, January 8, 2008.</ref><ref>[http://www.digitalsignagetoday.com/article.php?id=17975&na=1 Interactive displays alleviate labor shortage], DigitalSignageToday.com, June, 21, 2007.</ref>
==Awards==
On May 2, 2007, [[Red Herring]] announced that Experticity is a recipient of Red Herring 100 Spring, an award given to the top 100 private technology companies based in [[North America]], which recognizes the 100 "most promising" companies driving the future of technology.<ref name=redherring>[http://experticity.com/press/2007SpringWinnerPressRelease.pdf Red Herring Reveals Winners of the Red Herring 100 Spring 2007 (PDF)], ''[[Red Herring]]'', May 2, 2007.</ref> Joel Dreyfuss, Editor-in-Chief of Red Herring, described the importance of the company's tradition of identifying new and innovative technology companies and entrepreneurs:
{{cquote|Having received more than 800 submissions, it is clear that we are witnessing a new outburst of creativity. With venture capital flowing again, it’s exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely the ones to watch.<ref name=redherring/>}}
==References==
<references/>
==External links==
* [http://experticity.com/index2.html Experticity], Home
* [http://experticity.com/overview.html Solution overview], video demo
* [http://experticity.com/technology.html Technology overview], map and info
[[Category: Technology]]
[[Category: Companies]]
[[Category: Software]]