Next consider if your output is selling at a price of P<sub>2</sub>. Are you making a profit there?<ref>You are making a daily profit because P>AVC, but losing money when all your fixed costs are included because P<ATC.</ref> Should you stay in business?<ref>Yes, because P>AVC so you are making a marginal profit, but not covering all your original costs.</ref> | Next consider if your output is selling at a price of P<sub>2</sub>. Are you making a profit there?<ref>You are making a daily profit because P>AVC, but losing money when all your fixed costs are included because P<ATC.</ref> Should you stay in business?<ref>Yes, because P>AVC so you are making a marginal profit, but not covering all your original costs.</ref> |