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American dream
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Bob Dole promised a 15 percent tax cut, but with a healthy economy that was not a high priority for voters. The press made an issue out of Dole's age and accused him of being 'mean'. Dole, a [[World War II]] veteran who had permanent battle injuries, was reluctant to play off of his war record.  Bill Clinton, of course, had avoided military service.  President Clinton was re-elected with a [[majority]] of the [[Electoral College]] votes but only received a [[plurality]] of the popular vote, similar to his 1992 election.
 
Bob Dole promised a 15 percent tax cut, but with a healthy economy that was not a high priority for voters. The press made an issue out of Dole's age and accused him of being 'mean'. Dole, a [[World War II]] veteran who had permanent battle injuries, was reluctant to play off of his war record.  Bill Clinton, of course, had avoided military service.  President Clinton was re-elected with a [[majority]] of the [[Electoral College]] votes but only received a [[plurality]] of the popular vote, similar to his 1992 election.
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==American Dream==
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The theme of the Republican convention was 'Restoring the American Dream,' and convention speeches were filled with [[American Dream]] imagery. Dole's own speech stressed individualism over collectivism and called for a broad, even multicultural, interpretation of the American Dream. In their acceptance speeches, Democrats have traditionally focused on the importance of community and society while Republicans have increasingly emphasized individual struggle. In 1996, the nomination acceptance speeches of Dole's opponents, Clinton and particularly Perot, borrowed from the Republican vision of individualism and personal responsibility which first gained popularity with the [[Ronald Reagan]] presidency of the 1980s. The persistence of American Dream imagery in the speeches of party nominees since the 1960's shows the confidence politicians place in its appeal. The presidential candidates who have best articulated the country's visions and values have been victorious.<ref>Ray D. Dearin, "The American Dream as Depicted in Robert J. Dole's 1996 Presidential Nomination Acceptance Speech," ''Presidential Studies Quarterly'' 1997 27(4): 698-713,  </ref>
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==Results<ref>[http://uselectionatlas.org/RESULTS/national.php?year=1996 Dave Leip's Atlas of U.S. Presidential Elections]</ref>==
 
==Results<ref>[http://uselectionatlas.org/RESULTS/national.php?year=1996 Dave Leip's Atlas of U.S. Presidential Elections]</ref>==
 
[[File:1996ev.jpg|thumb|550px|left]]
 
[[File:1996ev.jpg|thumb|550px|left]]
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{{DEFAULTSORT:1996, United States presidential election}}
 
{{DEFAULTSORT:1996, United States presidential election}}
 
[[Category:United States Presidential Elections]]
 
[[Category:United States Presidential Elections]]
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[[Category:Reagan Era]]
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