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Ritzer (2000) argues that McDonald's has succeeded so well because it offers consumers, workers, and managers a maximum degree of efficiency, calculability, predictability, and control through non-human technology. These factors comprise a rational system, as first proposed by the German sociologist [[Max Weber]]. As with Weber's "iron cage of rationality," there is also a negative side to McDonaldization. Ritzer labels this "the irrationality of rationality", meaning that a rational system can produce a hail of irrational effects, from environmental damage to dehumanization of the workplace.<ref> (Ritzer, 2000, pp. 16-18</ref> Watson (2006) points out that East Asian patrons often transform their neighborhood McDonald's into a local institution similar to a leisure center or a youth club.
Ritzer (2000) argues that McDonald's has succeeded so well because it offers consumers, workers, and managers a maximum degree of efficiency, calculability, predictability, and control through non-human technology. These factors comprise a rational system, as first proposed by the German sociologist [[Max Weber]]. As with Weber's "iron cage of rationality," there is also a negative side to McDonaldization. Ritzer labels this "the irrationality of rationality", meaning that a rational system can produce a hail of irrational effects, from environmental damage to dehumanization of the workplace.<ref> (Ritzer, 2000, pp. 16-18</ref> Watson (2006) points out that East Asian patrons often transform their neighborhood McDonald's into a local institution similar to a leisure center or a youth club.
==see also==
*[[Burger King]]
*[[Chip shop]]
*[[Domino's Pizza]]
*[[Fast food]]
*[[Hamburger]]
*[[In-n-Out Burger]]
*[[McDonald's]]
*[[Papa John's Pizza]]
*[[Subway (restaurant)]]
*[[Taco Bell]]
*[[Wendy's]]
*[[White Castle]]
==Bibliography==
==Bibliography==
* Debres, Karen. "Burgers for Britain: A Cultural Geography of McDonald's UK," ''Journal of Cultural Geography,'' Vol. 22, 2005 [http://www.questia.com/read/5011334315?title=Burgers%20for%20Britain%3a%20A%20Cultural%20Geography%20of%20McDonald's%20UK online edition]
* Debres, Karen. "Burgers for Britain: A Cultural Geography of McDonald's UK," ''Journal of Cultural Geography,'' Vol. 22, 2005 [http://www.questia.com/read/5011334315?title=Burgers%20for%20Britain%3a%20A%20Cultural%20Geography%20of%20McDonald's%20UK online edition]
[[Category:Fast Foods]]
[[Category:Fast Foods]]
[[Category:Restaurants]]
[[Category:Restaurants]]
==References==
==References==