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Ritzer (2000) argues that McDonald's has succeeded so well because it offers consumers, workers, and managers a maximum degree of efficiency, calculability, predictability, and control through non-human technology. These factors comprise a rational system, as first proposed by the German sociologist [[Max Weber]]. As with Weber's "iron cage of rationality," there is also a negative side to McDonaldization. Ritzer labels this "the irrationality of rationality", meaning that a rational system can produce a hail of irrational effects, from environmental damage to dehumanization of the workplace.<ref> (Ritzer, 2000, pp. 16-18</ref> Watson (2006) points out that East Asian patrons often transform their neighborhood McDonald's into a local institution similar to a leisure center or a youth club.
Ritzer (2000) argues that McDonald's has succeeded so well because it offers consumers, workers, and managers a maximum degree of efficiency, calculability, predictability, and control through non-human technology. These factors comprise a rational system, as first proposed by the German sociologist [[Max Weber]]. As with Weber's "iron cage of rationality," there is also a negative side to McDonaldization. Ritzer labels this "the irrationality of rationality", meaning that a rational system can produce a hail of irrational effects, from environmental damage to dehumanization of the workplace.<ref> (Ritzer, 2000, pp. 16-18</ref> Watson (2006) points out that East Asian patrons often transform their neighborhood McDonald's into a local institution similar to a leisure center or a youth club.
==see also==
==See also==
*[[Burger King]]
*[[Burger King]]
*[[Chip shop]]
*[[Chip shop]]
* Watson, James. ''Golden Arches East: McDonald's in East Asia,'' (2nd ed. 2006) [http://www.amazon.com/Golden-Arches-East-McDonalds-Second/dp/0804749892/ref=sr_1_1?ie=UTF8&s=books&qid=1209415922&sr=8-1 excerpt and text search]
* Watson, James. ''Golden Arches East: McDonald's in East Asia,'' (2nd ed. 2006) [http://www.amazon.com/Golden-Arches-East-McDonalds-Second/dp/0804749892/ref=sr_1_1?ie=UTF8&s=books&qid=1209415922&sr=8-1 excerpt and text search]
====notes====
====Notes====
<references/>
<references/>
[[Category:Meat]]
[[Category:Meat]]