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delete "not intended to be taken literally" because it does not apply to advertising or politics
'''Hyperbole''', or "hype" for short,<ref>http://dictionary.reference.com/browse/hype</ref> is a deliberate obvious and intentional exaggeration, not intended to be taken literally,
'''Hyperbole''', or "hype" for short,<ref>http://dictionary.reference.com/browse/hype</ref> is a deliberate obvious and intentional exaggeration and used to emphasize a point often with [[drama]]tic or [[comedy|comedic]] effect. An example of dramatic hyperbole might be the following: "I would jump off a cliff before I'd ever miss church." The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].
and used to emphasize a point with [[drama]]tic or [[comedy|comedic]] effect. An example of dramatic hyperbole might be the following: "I would jump off a cliff before I'd ever miss church." The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].
==Hyperbole in advertising==
==Hyperbole in advertising==