In the Australian public he is known for his being socially conservative, his obsession with fitness <ref>http://www.smh.com.au/news/national/the-clear-view-of-hindsight/2007/07/20/1184560040338.html?page=fullpage#contentSwap2</ref> and his colorful language. <ref>http://www.news.com.au/couriermail/story/0,23739,26465464-27197,00.html</ref> <ref>http://news.smh.com.au/breaking-news-national/abbotts-language-doesnt-faze-gillard-20090911-fk1h.html</ref> Due to Abbott's arguably populist image he has struck a chord with many conservative suburban voters who previously supported [[John Howard]] and has closed the gap in the polls with the Coalition overtaking [[Australian Labor Party|Labor]] on primary votes for the first time since 24-26 November 2006 and his climate change policy has also won the opinions of moderates who previously thought that the Coalition had no credential with 45% of those polled preferred Mr Abbott's plan compared to 39% who supported Kevin Rudd's ETS. <ref>http://www.abc.net.au/news/stories/2010/02/08/2812660.htm?section=justin</ref> <ref>http://www.newspoll.com.au/cgi-bin/polling/display_poll_data.pl</ref>
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In the Australian public he is known for his being socially conservative, his obsession with fitness <ref>http://www.smh.com.au/news/national/the-clear-view-of-hindsight/2007/07/20/1184560040338.html?page=fullpage#contentSwap2</ref> ,pro-christianity policies and his colorful language. <ref>http://www.news.com.au/couriermail/story/0,23739,26465464-27197,00.html</ref> <ref>http://news.smh.com.au/breaking-news-national/abbotts-language-doesnt-faze-gillard-20090911-fk1h.html</ref> Due to Abbott's arguably populist image he has struck a chord with many conservative suburban voters who previously supported [[John Howard]] and has closed the gap in the polls with the Coalition overtaking [[Australian Labor Party|Labor]] on primary votes for the first time since 24-26 November 2006 and his climate change policy has also won the opinions of moderates who previously thought that the Coalition had no credential with 45% of those polled preferred Mr Abbott's plan compared to 39% who supported Kevin Rudd's ETS. <ref>http://www.abc.net.au/news/stories/2010/02/08/2812660.htm?section=justin</ref> <ref>http://www.newspoll.com.au/cgi-bin/polling/display_poll_data.pl</ref>