Changes

In the end, Kerry lost both the popular vote (by 3 million out of over 120 million votes cast) and the [[Electoral College]]. Republicans also gained four seats in the Senate and three seats in the House of Representatives, and for the first time since 1952, the Democratic leader of the Senate lost re-election. In the end, there were 3,660 Democratic state legislators across the nation to the Republicans' 3,557. Democrats gained governorships in Louisiana, New Hampshire and Montana. However, they lost the governorship of Missouri and a legislative majority in Georgia, which had long been a Democratic stronghold.

In the end, Kerry lost both the popular vote (by 3 million out of over 120 million votes cast) and the [[Electoral College]]. Republicans also gained four seats in the Senate and three seats in the House of Representatives, and for the first time since 1952, the Democratic leader of the Senate lost re-election. In the end, there were 3,660 Democratic state legislators across the nation to the Republicans' 3,557. Democrats gained governorships in Louisiana, New Hampshire and Montana. However, they lost the governorship of Missouri and a legislative majority in Georgia, which had long been a Democratic stronghold.

There were many reasons for the defeat. After the election most analysts concluded that Kerry was a poor campaigner.<ref>Evan Thomas and Staff of Newsweek,''Election 2004: How Bush Won and What You Can Expect in the Future''(2005)</ref>  A group of Vietnam veterans opposed to Kerry called the "Swift Boat Veterans for Truth" undercut Kerry's use of his military past as a campaign strategy.  Kerry was unable to reconcile his initial support of the [[Iraq War]] with his opposition to the war in 2004, or manage the deep split in the Democratic Party between those who favored and opposed the war. Republicans ran thousands of television commercials to argue that Kerry had flip-flopped on Iraq.  When Kerry's home state of Massachusetts legalized same-sex marriage, the issue split liberal and conservative Democrats and independents (Kerry publicly stated throughout his campaign that he opposed same sex marriage, but favored civil unions).  Republicans exploited the same-sex marriage issue by promoting ballot initiatives in 11 states that brought conservatives to the polls in large numbers; all 11 initiatives passed. Some Democrats argued that flaws in vote-counting systems may also have played a role in Kerry's defeat in Ohio. Other factors include a healthy job market, a rising stock market, strong home sales, and low unemployment.

There were many reasons for the defeat. After the election most analysts concluded that Kerry was a poor campaigner.<ref>Evan Thomas and Staff of Newsweek,''Election 2004: How Bush Won and What You Can Expect in the Future''(2005)</ref>  A group of Vietnam veterans opposed to Kerry called the "Swift Boat Veterans for Truth" conducted a concerted smear campaign, spreading lies about Kerry's military record.  Kerry was accused of being unable to reconcile his initial support of the [[Iraq War]] with his opposition to the war in 2004 (he had never actually supported war, but rather voted for the resolution based on Bush's promise to use force only as a last resort), or manage the deep split in the Democratic Party between those who favored and opposed the war. Republicans ran thousands of television commercials to falsely argue that Kerry had flip-flopped on Iraq.  When Kerry's home state of Massachusetts legalized same-sex marriage, the issue split liberal and conservative Democrats and independents (Kerry publicly stated throughout his campaign that he opposed same sex marriage, but favored civil unions).  Republicans exploited the same-sex marriage issue by promoting ballot initiatives in 11 states that brought conservatives to the polls in large numbers; all 11 initiatives passed. Some analysts argued that flaws in vote-counting systems may also have played a role in Kerry's defeat in Ohio. Other factors include a healthy job market, a rising stock market, strong home sales, and low unemployment.

After the 2004 election, prominent Democrats began to rethink the party's direction, and a variety of strategies for moving forward were voiced. Some Democrats proposed moving towards the right; others demanded that the party move more to the left and become a stronger opposition party. . Rethinking the party's position on gun control became a matter of discussion, brought up by [[Howard Dean]], [[Bill Richardson]], [[Brian Schweitzer]] and other Democrats who had won governorships in states where Second Amendment rights were important to many voters.

After the 2004 election, prominent Democrats began to rethink the party's direction, and a variety of strategies for moving forward were voiced. Some Democrats proposed moving towards the right; others demanded that the party move more to the left and become a stronger opposition party. . Rethinking the party's position on gun control became a matter of discussion, brought up by [[Howard Dean]], [[Bill Richardson]], [[Brian Schweitzer]] and other Democrats who had won governorships in states where Second Amendment rights were important to many voters.