#Audience bias: Readers or viewers tend to read news sources with which they agree. Thus, media must reinforce the existing views of their audience, or risk losing them. This source of bias can also reinforce the effect of a [[moral]] [[panic]]. In this case, the public may receive a distorted perspective that is a result of their own preferences, because the news media will deliberately deliver news not only suitable and desirable to the general public, but may also incorporate bias that would similarly suit the viewer. | #Audience bias: Readers or viewers tend to read news sources with which they agree. Thus, media must reinforce the existing views of their audience, or risk losing them. This source of bias can also reinforce the effect of a [[moral]] [[panic]]. In this case, the public may receive a distorted perspective that is a result of their own preferences, because the news media will deliberately deliver news not only suitable and desirable to the general public, but may also incorporate bias that would similarly suit the viewer. |