Changes

[[Image:April 2nd MSNBC.png|right]]

[[Image:April 2nd MSNBC.png|right]]

'''MSNBC''' is a [[liberal]] 24-hour cable news channel. MSNBC is considered by many to be one of the most liberal cable news channels of all the [[Mainstream media]]. It is the lowest rated of the three cable news channels, including Fox News and [[CNN]]. It typically garners ratings that are just one-third those of the [[Fox News Channel]], and half of CNN.

'''MSNBC''' is a [[liberal]] 24-hour cable news channel. MSNBC is considered by many to be one of the most liberal cable news channels of all the [[mainstream media]]. It is the lowest rated of the three cable news channels, including Fox News and [[CNN]]. It typically garners ratings that are just one-third those of the [[Fox News Channel]], and half of CNN.

The MSNBC channel was started in 1996 as a joint venture between [[Microsoft]] and [[NBC]]. On December 23, 2005, ending a partnership that had soured long before, Microsoft and NBC announced that they would dissolve their joint ownership of the cable news channel, with NBC taking control. NBC completed a deal to assume majority control of the channel, with an 82% stake.<ref>[http://select.nytimes.com/gst/abstract.html?res=F30610F93E540C778EDDAB0994DD404482]</ref>

The MSNBC channel was started in 1996 as a joint venture between [[Microsoft]] and [[NBC]]. On December 23, 2005, ending a partnership that had soured long before, Microsoft and NBC announced that they would dissolve their joint ownership of the cable news channel, with NBC taking control. NBC completed a deal to assume majority control of the channel, with an 82% stake.<ref>[http://select.nytimes.com/gst/abstract.html?res=F30610F93E540C778EDDAB0994DD404482]</ref>

Continuing its offensive against the [[Bush administration]] and its reposition as a left-wing "news" outlet, in December of 2007, the network ran a series titled ''Bush League Justice'' with the explicit purpose of attacking the [[United States Department of Justice|U.S. Justice Department]] under the presidency of [[George W. Bush]].

Continuing its offensive against the [[Bush administration]] and its reposition as a left-wing "news" outlet, in December of 2007, the network ran a series titled ''Bush League Justice'' with the explicit purpose of attacking the [[United States Department of Justice|U.S. Justice Department]] under the presidency of [[George W. Bush]].

MSNBC has acknowledged publicly its progressive political stance in October 2010 while launching a marketing campaign with the tagline "Lean Forward," <ref>http://www.msnbc.msn.com/id/39507182/ns/business-media_biz/</ref> <ref>http://www.nytimes.com/2010/10/05/business/media/05adco.html?_r=1</ref> <ref>http://theweek.com/article/index/207856/msnbcs-new-slogan-what-does-it-even-mean</ref> <ref>http://www.youtube.com/watch?v=NkinYM4EPy0</ref> following several years in which many observers noted a leftward shift in the channel's programming <ref>http://www.huffingtonpost.com/2008/10/30/study-nbc-news-doesnt-fol_n_139162.html</ref> <ref>http://www.washingtonpost.com/wp-dyn/content/article/2008/09/08/AR2008090800008_pf.html</ref> <ref>http://www.nytimes.com/2008/09/08/business/media/08msnbc.html?pagewanted=print</ref>. As a result, the more non-partisan msnbc.com, a separate company, is considering changing its name to prevent confusion with the television network, MSNBC <ref>http://www.nytimes.com/2010/10/07/business/media/07msnbc.html</ref>. The NBC network correspondents and producers, who attempt to be straightforward reporters, say they are embarrassed to be associated with the liberal cable outlet and fear being “tainted” by association with it <ref>http://www.humanevents.com/article.php?id=39332</ref>. This became more apparent when NBC News decided to keep Brian Williams and Tom Brokaw away from MSNBC during the November 2, 2010 midterm election coverage <ref>http://mediaconfidential.blogspot.com/2010/10/nbc-news-separates-itself-from-partisan.html</ref>.

MSNBC has acknowledged publicly its progressive political stance in October 2010 while launching a marketing campaign with the tagline "Lean Forward," <ref>http://www.msnbc.msn.com/id/39507182/ns/business-media_biz/</ref> <ref>http://www.nytimes.com/2010/10/05/business/media/05adco.html?_r=1</ref> <ref>http://theweek.com/article/index/207856/msnbcs-new-slogan-what-does-it-even-mean</ref> <ref>http://www.youtube.com/watch?v=NkinYM4EPy0</ref> following several years in which many observers noted a leftward shift in the channel's programming <ref>http://www.huffingtonpost.com/2008/10/30/study-nbc-news-doesnt-fol_n_139162.html</ref> <ref>http://www.washingtonpost.com/wp-dyn/content/article/2008/09/08/AR2008090800008_pf.html</ref> <ref>http://www.nytimes.com/2008/09/08/business/media/08msnbc.html?pagewanted=print</ref>. As a result, the more non-partisan msnbc.com, a separate company, is considering changing its name to prevent confusion with the television network, MSNBC <ref>http://www.nytimes.com/2010/10/07/business/media/07msnbc.html</ref>. The NBC network correspondents and producers, who attempt to be straightforward reporters, say they are embarrassed to be associated with the liberal cable outlet and fear being “tainted” by association with it <ref>http://www.humanevents.com/article.php?id=39332</ref>. The situation became more apparent when NBC News decided to keep Brian Williams and Tom Brokaw away from MSNBC during the November 2, 2010 midterm election coverage <ref>http://mediaconfidential.blogspot.com/2010/10/nbc-news-separates-itself-from-partisan.html</ref>.

== Also See ==

== Also See ==