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'''Doritos''', produced by the American company [[Frito-Lay]], are the most popular snack chip in the United States.<ref>http://www.pepsico.com/PEP_Company/History/ &mdash; 1966 Milestones</ref> Doritos are similar to [[potato chips]], but are made with [[corn]] and a variety of [[spice]]s and [[season]]ings. The brand is known for its tangy taste and spicy, zesty kick. Some flavors, such as Cool [[Ranch]] Doritos, are also available in low-fat varieties.

'''Doritos''', produced by the American company [[Frito-Lay]], are the most popular snack chip in the United States.<ref>http://www.pepsico.com/PEP_Company/History/ &mdash; 1966 Milestones</ref> Doritos are similar to [[potato chips]], but are made with [[corn]] and a variety of [[spice]]s and [[season]]ings. The brand is known foGOD IS ATHEIST AND SOCIALIST! FCCK CONSERVAPEDIA! GOD IS ATHEIST AND SOCIALIST! FCCK CONSERVAPEDIA! GOD IS ATHEIST AND SOCIALIST! FCCK CONSERVAPEDIA! GOD IS ATHEIST AND SOCIALIST! FCCK CONSERVAPEDIA!O

 

==History==

==History==

The brand was launched in 1966, the year after H.W. Lay's "Frito-Lay Company" (the maker of [[Fritos]]) merged with the [[Pepsi-Cola]] Company to form PepsiCo, Inc.<ref>http://www.fritolay.com/fl/flstore/cgi-bin/comp_hist.htm</ref> Pepsi-Cola had hoped to use the merger to its advantage, since salty snacks and cold carbonated drinks fit naturally together; however, an [[Federal Trade Commission]] [[anti-trust]] lawsuit brought against Frito-Lay in 1963 stifled many of Pepsi's aspirations. For example, the FTC barred PepsiCo from creating [[cross-promotion]]s between Frito products and Pepsi-brand beverages.<ref name="fundinguniverse">http://www.fundinguniverse.com/company-histories/FritoLay-Company-Company-History.html</ref>

The brand was launched in 1966, the year after H.W. Lay's "Frito-Lay Company" (the maker of [[Fritos]]) merged with the [[Pepsi-Cola]] Company to form PepsiCo, Inc.<ref>http://www.fritolay.com/fl/flstore/cgi-bin/comp_hist.htm</ref> Pepsi-Cola had hoped to use the merger to its advantage, since salty snacks and cold carbonated drinks fit naturally together; however, an [[Federal Trade Commission]] [[anti-trust]] lawsuit brought against Frito-Lay in 1963 stifled many of Pepsi's aspirations. For example, the FTC barred PepsiCo from creating [[cross-promotion]]s between Frito products and Pepsi-brand beverages.<ref name="fundinguniverse">http://www.fundinguniverse.com/company-histories/FritoLay-Company-Company-History.html</ref>