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Created page with "'''Vance Oakley Packard''' (1914-1996) was a journalist, author, and social critic born in 1914 in Granville Summit, Pennsylvania. He earned his undergraduate degree in English i..."
'''Vance Oakley Packard''' (1914-1996) was a journalist, author, and social critic born in 1914 in Granville Summit, Pennsylvania. He earned his undergraduate degree in English in 1936 at Penn State, and earned his master's degree in journalism 1937 at Columbia University.<ref>http://pabook.libraries.psu.edu/palitmap/bios/Packard__Vance_Oakley.html</ref> As a journalist, Packard worked for the ''Center Daily Times'', the ''Boston Daily Record'', the ''American Magazine'', and ''Collier's''.<ref>http://www.mnsu.edu/emuseum/information/biography/pqrst/packard_vance.html</ref>
In 1957, Packard launched his career as an author and public speaker with his publication of the bestseller on advertising, ''The Hidden Persuaders''. Among other aspects of advertising, the book discussed so-called "motivational research" or "depth psychology" advertising, attempts by advertisers to influence consumers on a subconscious level.<ref>http://www.answers.com/topic/vance-packard</ref> After the success of ''The Hidden Persuaders'' Packard went on to publish several other books, almost all of them dealing with sociological issues or social criticism.
Packard died at the age of 82 in Martha's Vineyard Massachusetts.
==Bibliography==
==References==
<references/>
In 1957, Packard launched his career as an author and public speaker with his publication of the bestseller on advertising, ''The Hidden Persuaders''. Among other aspects of advertising, the book discussed so-called "motivational research" or "depth psychology" advertising, attempts by advertisers to influence consumers on a subconscious level.<ref>http://www.answers.com/topic/vance-packard</ref> After the success of ''The Hidden Persuaders'' Packard went on to publish several other books, almost all of them dealing with sociological issues or social criticism.
Packard died at the age of 82 in Martha's Vineyard Massachusetts.
==Bibliography==
==References==
<references/>