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In 1957, Packard launched his career as an author and public speaker with his publication of the bestseller on [[advertising]], ''The Hidden Persuaders''. Among other aspects of advertising, the book discussed so-called "motivational research" or "depth psychology" advertising, attempts by advertisers to influence consumers on a subconscious level.<ref>http://www.answers.com/topic/vance-packard</ref> After the success of ''The Hidden Persuaders'' Packard went on to publish several other books, almost all of them dealing with sociological issues or social criticism.  

In 1957, Packard launched his career as an author and public speaker with his publication of the bestseller on [[advertising]], ''The Hidden Persuaders''. Among other aspects of advertising, the book discussed so-called "motivational research" or "depth psychology" advertising, attempts by advertisers to influence consumers on a subconscious level.<ref>http://www.answers.com/topic/vance-packard</ref> After the success of ''The Hidden Persuaders'' Packard went on to publish several other books, almost all of them dealing with sociological issues or social criticism.  

Packard died at the age of 82 in his summer home in Martha's Vineyard, Massachusetts.

Packard died at the age of 82 in the hospital at Martha's Vineyard, Massachusetts.<ref>http://www.nytimes.com/1996/12/13/arts/vance-packard-82-challenger-of-consumerism-dies.html?src=pm</ref>

==Relevance Today==

==Relevance Today==