The channel is the lowest rated of the three major cable news channels. In 2002 the network was even regularly beaten in the ratings by ''CNN Headline News''. In June of 2006, Don Kaplan of the ''New York Post'' wrote a column titled "Do We Need MSNBC?" Addressing MSNBC'S low ratings, Kaplan quoted CNN co-founder Reese Schoenfeld, who said that "Everybody compares MSNBC to [[Fox News Channel|Fox]] and CNN - when its real competition is Headline News". Schoenfeld pointed out that the ratings for MSNBC and Headline News are roughly the same, about 300,000 viewers on average and that "by comparison, Fox and CNN regularly average three or four times as many viewers." In the column Kaplan even joked that "the running joke in TV news is Fox and CNN are news channels with websites, but MSNBC is a website with a cable channel". | The channel is the lowest rated of the three major cable news channels. In 2002 the network was even regularly beaten in the ratings by ''CNN Headline News''. In June of 2006, Don Kaplan of the ''New York Post'' wrote a column titled "Do We Need MSNBC?" Addressing MSNBC'S low ratings, Kaplan quoted CNN co-founder Reese Schoenfeld, who said that "Everybody compares MSNBC to [[Fox News Channel|Fox]] and CNN - when its real competition is Headline News". Schoenfeld pointed out that the ratings for MSNBC and Headline News are roughly the same, about 300,000 viewers on average and that "by comparison, Fox and CNN regularly average three or four times as many viewers." In the column Kaplan even joked that "the running joke in TV news is Fox and CNN are news channels with websites, but MSNBC is a website with a cable channel". |