The introduction of [[television]] created a new problem for motion-picture exhibitors, in that viewers could now stay at home to watch the sort of spectacle that, heretofore, they had to go out to a public venue to see. So producers experimented with a variety of techniques to distinguish themselves from television, by doing things that television could not do. For example, they changed the aspect ratio of their films from the traditional 4:3 to 16:9, 2:1, or even 2.25:1. But they also agitated for the right to include more salacious content in their films. | The introduction of [[television]] created a new problem for motion-picture exhibitors, in that viewers could now stay at home to watch the sort of spectacle that, heretofore, they had to go out to a public venue to see. So producers experimented with a variety of techniques to distinguish themselves from television, by doing things that television could not do. For example, they changed the aspect ratio of their films from the traditional 4:3 to 16:9, 2:1, or even 2.25:1. But they also agitated for the right to include more salacious content in their films. |