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| − | '''Arc elasticity of demand''' calculates the elasticity by using the average overall values for [[price]] and [[quantities]] as the respective denominator in calculating the elasticities.
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| − | There is an ambiguity in calculating the percentage change in price or quantity in calculating elasticity of demand. What should be used as the denominator in deriving the percentages? If $100 increases to $110, then the percent change could be described as $10/$100 x 100% or $10/$110 x 100%. Above we used the initial price and quantity as the denominator, but we could have used the final price and quantity as the denominator instead.
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| − | Economists resolve this by typically using the “arc elasticity” because it is a more accurate depiction of the “arc” or curve of demand.
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| − | [[Category:Economics]]
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