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=== Hypocrisy ===
 
=== Hypocrisy ===
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One concept that Rand demonstrates more in direct narration than in exposition is the high prevalence of hypocrisy in the behavior of the villains. For example, Gerald Starnes, Jr., the Director of Production of the [[Twentieth Century Motor Company]], appropriates vast amounts of money for himself through schemes that one might describe as "creative financing." While so doing, he insists that his ostentatious show of wealth is necessary for making a good showing for the company that he heads. His workers recognize this hypocrisy and hate him for it. As shop foreman [[Jeff Allen]] says,{{cquote|A man who flashes a lot of cash around is bad enough, but at least he makes no bones about the cash being his, and you're free to gape at him or not, as you wish, and mostly you don't. But when a guy starts telling you that all his cash is necessary for making a show and is for your benefit, that's when you begin to hate that creature as you've never hated anything human.}}
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One concept that Rand demonstrates more in direct narration than in exposition is the high prevalence of hypocrisy in the behavior of the villains. For example, Gerald Starnes, Jr., the Director of Production of the [[Twentieth Century Motor Company]], appropriates vast amounts of money for himself through schemes that one might describe as "creative financing." While so doing, he insists that his ostentatious show of wealth is necessary for making a good showing for the company that he heads. His workers recognize this hypocrisy and hate him for it. As shop foreman [[Jeff Allen]] says,{{cquote|Any cheap show-off who's got nothing to parade but his cash, is bad enough—except that he makes no bones about the cash being his, and you're free to gape at him or not, as you wish, and mostly you don't. But when a [blackguard] puts on an act and keeps spouting that he doesn't care for material wealth, that he's only serving 'the family,' that all the lushness is not for himself, but for our sake and for the common good, because it's necessary to keep up the prestige of the company and of the noble plan in the eyes of the public—then that's when you learn to hate the creature as you've never hated anything human.}}
 
[[James Taggart]] is another prize example of hypocrisy, as is [[Lillian Rearden]].
 
[[James Taggart]] is another prize example of hypocrisy, as is [[Lillian Rearden]].
  
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