| − | The '''Marlboro Man''' ad campaign glorified [[smoking]], employing a model dressed as a cowboy to evoke an image of rugged [[masculinity]]. The model died at age 51 from [[lung cancer]]. | + | The '''Marlboro Man''' ad campaign glorified [[smoking]]. It employed a model dressed as a cowboy to evoke an image of rugged [[masculinity]]. The model died at age 51 from [[lung cancer]]. |