In [[government]], it is common for [[heads of state]] and important politicians to have '''press secretaries'''. These secretaries serve similar functions as spokesmen, but unlike spokesmen, are personalities in their own right, charged with presenting their boss's agenda in a format that the audience will find acceptable. | In [[government]], it is common for [[heads of state]] and important politicians to have '''press secretaries'''. These secretaries serve similar functions as spokesmen, but unlike spokesmen, are personalities in their own right, charged with presenting their boss's agenda in a format that the audience will find acceptable. |