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In October 2010, MSNBC has publicly acknowleged its liberalism in October 2010 while launching a marketing campaign with the tagline "Lean Forward," <ref>http://www.msnbc.msn.com/id/39507182/ns/business-media_biz/</ref> <ref>http://www.nytimes.com/2010/10/05/business/media/05adco.html?_r=1</ref> <ref>http://theweek.com/article/index/207856/msnbcs-new-slogan-what-does-it-even-mean</ref> <ref>http://www.youtube.com/watch?v=NkinYM4EPy0</ref> following several years in which many observers noted a leftward shift in the channel's programming <ref>http://www.huffingtonpost.com/2008/10/30/study-nbc-news-doesnt-fol_n_139162.html</ref> <ref>http://www.washingtonpost.com/wp-dyn/content/article/2008/09/08/AR2008090800008_pf.html</ref> <ref>http://www.nytimes.com/2008/09/08/business/media/08msnbc.html?pagewanted=print</ref>. As a result, NBC Universal and Microsoft is considering changing the name of the less partisan msnbc.com, a separate news company, to prevent confusion with the liberal TV network, MSNBC <ref>http://www.nytimes.com/2010/10/07/business/media/07msnbc.html</ref>. Some of the NBC News correspondents and producers, who attempt to be straightforward reporters, say they are embarrassed to be associated with the liberal cable outlet and fear being “tainted” by association with it <ref>http://www.humanevents.com/article.php?id=39332</ref>. The situation became more apparent when NBC News decided to keep Brian Williams and Tom Brokaw away from MSNBC during the November 2, 2010 midterm election coverage <ref>http://mediaconfidential.blogspot.com/2010/10/nbc-news-separates-itself-from-partisan.html</ref>.
In October 2010, MSNBC has publicly acknowleged its liberalism in October 2010 while launching a marketing campaign with the tagline "Lean Forward," <ref>http://www.msnbc.msn.com/id/39507182/ns/business-media_biz/</ref> <ref>http://www.nytimes.com/2010/10/05/business/media/05adco.html?_r=1</ref> <ref>http://theweek.com/article/index/207856/msnbcs-new-slogan-what-does-it-even-mean</ref> <ref>http://www.youtube.com/watch?v=NkinYM4EPy0</ref> following several years in which many observers noted a leftward shift in the channel's programming <ref>http://www.huffingtonpost.com/2008/10/30/study-nbc-news-doesnt-fol_n_139162.html</ref> <ref>http://www.washingtonpost.com/wp-dyn/content/article/2008/09/08/AR2008090800008_pf.html</ref> <ref>http://www.nytimes.com/2008/09/08/business/media/08msnbc.html?pagewanted=print</ref>. As a result, NBC Universal and Microsoft is considering changing the name of the less partisan msnbc.com, a separate news company, to prevent confusion with the liberal TV network, MSNBC <ref>http://www.nytimes.com/2010/10/07/business/media/07msnbc.html</ref>. Some of the NBC News correspondents and producers, who attempt to be straightforward reporters, say they are embarrassed to be associated with the liberal cable outlet and fear being “tainted” by association with it <ref>http://www.humanevents.com/article.php?id=39332</ref>. The situation became more apparent when NBC News decided to keep Brian Williams and Tom Brokaw away from MSNBC during the November 2, 2010 midterm election coverage <ref>http://mediaconfidential.blogspot.com/2010/10/nbc-news-separates-itself-from-partisan.html</ref>.
==The MSNBC – Media Matters Connection==
Media Matters for America is a very popular source of information within MSNBC’s prime time lineup. Some might argue [[MSNBC]] is a defacto mouth piece for the organization. In prime time alone, since 2005 Media Matters has either been booked as a guest and/or mentioned on the network nearly 200 times. Media Matters has been particularly popular with MSNBC’s producers during the last 2 years.
Below are some interesting tid bits about Media Matters and its growing relationship with MSNBC’s prime time programming:
* 197 guest appearances and/or on-air mentions on MSNBC’s prime time since January 2005
* Of the roughly 390 broadcast evenings on MSNBC since July 2010, Media Matters has either been booked as a guest and/or mentioned on air 26% of the possible broadcast evenings (1 out of every 4 days).
* In 2011, on average, a Media Matters representative appeared on MSNBC at least once per week
* [[Eric Boehlert]] has been the most popular Media Matters representative on MSNBC, accounting for 43% of all Media Matters appearances on the cable network
* [[The Ed Show]] is the most popular show for Media Matters representatives, accounting for 72 Media Matters guest appearances since 2009<ref>[http://www.nexis.com Search and analysis on MSNBC's primetime transcripts via Nexis.com]</ref>
== Also See ==
== Also See ==