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'''Emotional manipulation''' is the exploitation of someone's deep longings or fleeting attitudes, for one's own benefit. It is usually associated with  [[propaganda]] or [[advertising]] campaigns.  

'''Emotional manipulation''' is the exploitation of someone's deep longings or fleeting attitudes, for one's own benefit. It is usually associated with  [[propaganda]] or [[advertising]] campaigns.  Emotional manipulation to persuade people to believe an assertion on something other than that assertion's merits constitutes the [[logical fallacy]] of [[appeal to emotion]].

For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.

For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.