A '''Smear Campaign''' is a publicity campaign aimed at defaming one's opponent or rival as much as possible, rather than promoting one's own virtue. Popular with any product or proponent who knows their own merit is nonexistent.
+
A '''Smear Campaign''' is a publicity campaign aimed at defaming one's opponent or rival in an [[election]] as much as possible, rather than promoting one's own [[virtue]]. Popular with any product or proponent who knows their own merit is nonexistent.
+
+
Smear campaigns may also be conducted by the [[media]], exaggerating or completely fabricating malicious hearsay in order to plant the seeds of doubt in voters' minds.